A Corporate Website is not a Business Card Marketing Articles | March 28 Authentic Jim Brown Jersey , 2009
Part of the problem is a lack of understanding when it comes to considering the benefits that a business website can offer. For example, having an online presence allows you to engage with a whole new audience.

Let's get one thing straight: a corporate website is not a substitute for a business card or a delivery van! Does this seem a little obvious to you? You'd perhaps be surprised to know just how many businesses, and not just the smaller ones, tend towards giving out an expensive business card rather than using their online presence effectively.

Part of the problem is a lack of understanding when it comes to considering the benefits that a business website can offer. For example, having an online presence allows you to engage with a whole new audience. If your marketing strategies are aimed mostly at the real world, then you could well be missing out on many Authentic Bernie Kosar Jersey , many potential customers.

Today most of us expect a business or company to have a website. It's one of the quickest and easiest ways that we can find out more about a company. Generally, people remember website addresses more easily than telephone numbers.

In the past, giving out your telephone number, or displaying it prominently on vans, cars, promotional literature Austin Seibert Jersey , letters and so forth was not only the standard way of creating a link with potential customers, but it was also the easiest way for customers to know how to contact you.? The problem is that many businesses view a corporate website as being a modern substitute for the telephone number. They view it as a means by which customers can actively engage with the business and enter into a dialog. Too many businesses think this, and they are wrong.

Customers do not view a website address as a replacement for the phone number. Instead, it provides an extra dimension, an alternative way to approach the whole process of engaging with the company. Given a phone number, a customer had to actively call you Sheldrick Redwine Jersey , enter into a dialog, often with pre-prepared questions, and was then usually subjected to sales patter.

This generally worked in the favour of the business, because with professional sales people able to navigate questions, waylay fears and concerns, and generally adapt the conversation to suit the customer's individual needs Sione Takitaki Jersey , the business was able to present a dynamic, tailor-made solution to the customer's needs.

A website is often unable to achieve this. With a fairly static page, there is no room for dialog. Don't imagine that including an email address on your business website will entice customers to enter into a meaningful dialog. Email is not as successful a medium for sales as the telephone, no matter how good you are.